Instagram is used by over 2 billion active users of this platform, and around 58% of them are business accounts. That’s because so many people are active on Insta who can be potential customers of your business. And since 58% of accounts are associated with a business account, it’s clear that businesses are doing well on Insta, so why not you use Instagram to grow your business?
How to Use Instagram for Your Business:
Here’s a step-by-step guide for you to use Instagram for business:
Get an Instagram Business Account
There’s no way you can directly create an Instagram business account. First, you have to create an individual account and then turn that into a business account, which is the right way. How? Let’s find out:
How to Create an Instagram Account?
- Download the Instagram app on your device – Android, iOS, Windows, or Mac doesn’t matter what you use.
- Open the app and Sign-in in there.
- If you want to allow several users on the account, use your Admin Email. You can also connect with your Facebook account.
- Set your username and password. And you should also optimize things like your profile photo, bio, etc.
- Tap on “Next.”
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How to Turn a Personal Instagram Account into Business Account?
- Go to your profile, and you will see a “hamburger menu” in the top-right corner of your profile. Tap on that.
- On the menu, you will see “Settings,” and inside that option, you will also see “Switch to Professional Account.”
- Find an option called “Account” and Choose “Business” from there.
- You will find the necessary instructions if you are willing to connect your business account with Facebook.
- Time to select your business category and add your contact details.
- Tap on “Done.”
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Creating a Business Growth Strategy
You have created an Instagram Business account. Now what? The answer is simple – create a strategy for your business. How?
Target Audience – You have created a business account so that you can promote and grow your business. You need to find the audience for your business who will be your potential customers. Find those users who are interested in your products or services and are looking for those.
Set Goals – You surely have some sort of goals, which is why you are doing business and are here on Instagram with your business. If you want to grow your business on Insta, you need to have specific goals that you have to set and work according to that.
Track Your Performance – Just creating posts on Insta won’t help if you do the same thing repeatedly. You need to make upgrades and new strategies with new trends according to your performance. So, track your overall performance on Insta to make a good strategy.
Content Calendar – I think you should plan all your content first so you won’t have to hurry later. Then, make sure to checkmark all the special occasions when you have to post content so that you can get a boost on your business.
Optimize Your Account
All set. Wait, your business account is not presentable. Let’s optimize the account first.
Profile Picture – The first thing users will see when your account is recommended is the profile picture. So, you need to use your business logo as the profile picture so that users can guess that the picture about this account belongs to that business.
Bio – It’s the most crucial section that all professionals and I consider the most. That’s because that’s the section where you can use texts and describes your business that users will notice when they enter your account. If that section is convincing enough, users will consider your business. And that’s the only section where you can add a clickable link, which users can use and visit your website.
Contact Details – Insta users are very impressed with your account and business and want to try it. But wait, how can they contact you? And if they can’t, your whole effort will go down the drain. So, make sure to add your contact details such as Email, Cell number, other social handles, address, etc.
Post-High-Quality and Engaging Content
I think we all know Instagram is a visual content-based platform where users prefer photos and videos the most. Let’s face it – you are not on Insta to read long paragraphs. You are there because you want to see amazing photos and short videos.
So, you need to create your content according to that.
Posts Photos and Videos – As I said, all Insta users prefer photos and short videos as content on Instagram. That’s why you should post those types of content. Take amazing photos that your audience will like. I don’t think you will need a professional camera for that. Take photos with your phone and edit them with software.
Use Story – Instagram Story is a highly preferred feature by users. Every day, almost 500 million people watch Insta Stories, and 90% of those belong to any business. So why not use that to promote your business? And if you have more than 10,000 followers, you can add a clickable link to the Story.
Consistency – Posting high-quality content won’t help if you are not consistent on Instagram. That’s because if you post once in a while, people will forget your business exists, and the Insta algorithm won’t recommend your posts to others either.
Engage with Your Audience
Done with the content part – now what? Engage with your audience is next.
You have thousands of users who visit your business, and you are doing well, but the engagement is getting low daily. Why? That’s because you are not engaging with your audience.
You are users commenting on your Insta and mentioning you a lot, but you are not responding to them, leading you backward.
So, always ensure you are responding to your audience, which will help you make a good bond with your audience and eventually grow your business.
FAQs:
How Can I Use Instagram to Promote My Business?
There are tons of ways you can use Instagram to promote your business. But not all of them are going to work in 2023. So, let’s check out which are going to work with the latest trends:
Content That Users Prefer – Insta is a content-driven platform where good content can help you gain millions of followers. But you must make content your followers or target audience want to see.
Hashtags – Users don’t search the captions of the posts. Instead, they search with some particular words, which are considered hashtags. So if you use them on your post, when users search for that hashtag, all the posts with that hashtag will be shown. It’s a great way to get many new followers.
Collaborate with Influencers – Those who have thousands of loyal followers on Insta are called influencers. If you collaborate with a well-known influencer, you will get thousands of new followers and an audience for your business since all the followers are loyal to the influencer and will follow whom he or she recommends.
Is Instagram Good for Small Businesses?
I think Insta is great for small businesses. That’s because more than 2 billion active users use Instagram. And a successful business is defined by how much audience and sales it has.
Now, if you are doing well with planning and creating content for your customers, you will surely get a lot of followers and a boost in sales. The more followers you get, the higher your chances of selling your products and services.
How Does a Small Business Manage Instagram?
The steps for big and small businesses are the same. It doesn’t matter if you own a big or small business – your Instagram management process will be the same as I described above.
You need to start with the following:
- Creating a business account.
- Define your audience.
- Optimize your profile picture.
- Add a username.
- Optimize your bio – add a link and description of your business.
- Post-high-quality contents.
- Post on the Insta Story.
- Post on the Reels.
- Post on the IGTV.
- Post content regularly.
- Respond to your followers for better engagement.
- Track your performance.
- Find errors in your strategy and correct them.
- Make a new strategy and execute it.
Is Instagram Free for Businesses?
Yes, an Instagram business account is free. And that’s not it. When you use the Instagram business account, you will get many tools that will help you check your performance and other data to grow your business.
The Instagram business offers free analytics tools where you can see stats, graphs, trends, and other details of your users. It also offers other tools and features to help you expand your business.
Conclusion: Instagram has great potential in the future for all sorts of businesses. Already it has billions of active users and many businesses, which I know have grown a lot. So, all the experts and I recommend using Instagram to promote your business. But jump here with an effective strategy, great content, and marketing skills.
